First Time Visitor?

Rationale

Many people are unconvinced that the job market has changed.  They’re unconvinced that they need to give in to “personal branding.”  Is this you?

Think about the companies who send you junk mail, most of which you don’t read.  Think about TV commercials that you change channels to avoid, or skip over on your DVR.  If you send your resume in response to a job posting, you’re doing the same thing!

This blog started with a handful of anecdotal posts intended to explain what’s happening to job search in the 21st century, the impact of the tools now available to us, and why creating your personal brand online and offline is essential to your success.  I hope a few of these help explain why this topic is so important to your future:

More to come in this series at a future date!

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