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John is a product management and marketing leader who markets software by day, and combines sound marketing principles with social media spidey-sense to help professionals market themselves by night.

8 Responses

  1. What's your target market? - HowToBeHeadhunted.com

    […] we discuss in more detail within the Hedgehog Concept, it also pays to find areas where your current skills overlap with a line of work in which there is […]

  2. What Makes a Thought Leader? : HowToBeHeadhunted.com

    […] a single area of interest, not every area you’re interested in.  Links outside of your hedgehog are clutter.  People trying to learn about a topic will follow targeted feeds, but will unfollow […]

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    […] the message you want to deliver.  Hopefully you’re talking about your hedgehog and not splitting yourself too thin.  A single (clear, well crafted) message will be […]

  4. Choosing a Career - JobLure.com
    Choosing a Career - JobLure.com at |

    […] Hedgehog Concept, we suggest the use of a model from Jim Collins’ influential Good to Great to help you work […]

  5. What Makes a Thought Leader? - JobLure.com

    […] a single area of interest, not every area you’re interested in.  Links outside of your hedgehog are clutter.  People trying to learn about a topic will follow targeted feeds, but will unfollow […]

  6. Search Engine Optimization - JobLure.com
    Search Engine Optimization - JobLure.com at |

    [...] site will encourage visitors to browse if you write around a single core idea, and you write passionately about it.  People landing on your site who are interested in the topic [...]

  7. What's your target market? - JobLure.com

    [...] we discuss in more detail within the Hedgehog Concept, it also pays to find areas where your current skills overlap with a line of work in which there is [...]

  8. Choosing a Career - JobLure.com
    Choosing a Career - JobLure.com at |

    [...] Hedgehog Concept, we suggest the use of a model from Jim Collins’ influential Good to Great to help you work [...]

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